But there's a problem with this, because in our nanny culture present time many past adverts may be seen as a little too 'misleading' or 'cruel' to have on our modern boxes. A good example is the recent revival of the old Milky Way commercial which involves two cartoon cars racing each other. To the untrained eye, the new version of the commercial looks exactly the same... but it's not.
You see, the old commercial featured the same race to the same track however it was a slightly longer advert. In addition to the advert being slightly longer, the lyrics were different to how they are presented on the 2009 commercial. But we aren't meant to think about that... The old advert featured a hungry car that scoffed everything in his way as he raced from 'Lunchtown' across a desert. His rival was a car with more self control who instead chose to eat only a Milky Way before they ended their race in the aptly named 'Dinnertown'. Unfortunately, the hungry car eats so much during his race that he ballons in size and when the duo are met with a broken bridge, the poor car falls as his lighter companion rushes to victory as a sign flashes: Milky Way: The Sweet You Can Eat Between Meals Without Ruining Your Appetite.
The new advert is pretty much the same concept but it makes less sense. They race for an unknown reason from a place called 'Playville' across the same desert to a place called 'Light Town' and as the blue crosses the line, the sign now flashes Milky Way: Lighten Up and Play. In addition to this, the lyrics of the song have been changed to accomodate the new advertising rules. Instead of the blue car choosing the Milky Way because it 'won't spoil his appetite' he now chooses it because 'its something that tastes just right'. And it seems his intelligence has dropped and he's no longer 'smart old blue', he's just 'good old blue'.
The red car and blue car race in the old Milky Way commercial.
So what does this teach us? It teaches us that in the twenty years since the advert was first aired, we're now fickle enough to believe that eating a chocolate bar before a meal won't spoil your dinner and now have to be protected from this claim. It also teaches us that in the last twenty years we have become stupider... This is true, at least.
Some of the best adverts of the past ten or twenty years are now no longer allowed to be broadcast. Take the fantastic Tango commercial which involved an orange man walking around with a huge rubber glove on his hand slapping people whilst the voiceover stated 'You know when you've been Tango'd'. This admittedly was copied by a lot of school kids, but did removing this advert actually make people less violent? No. In fact, since that advert was aired, gun and knife crime is up. If the people who make the advertising rules were to look at those statistics in the usual oversensitive way they look at everything else then it would be correct to say that instead of going around slapping each other kids now go around stabbing each other. You know when you've been shanked.
The Tango advert that featured the man that slapped people for fun.
So companies have realsied that there is a certain public fondness for 'blasts from the past' and in just about every industry you can see things from past years bought into the public eye. We have remixes of old songs, remakes of old movies and even some old programmes being bought back onto our TV screens. The only problem is, these things usually have to be edited for our stupider, more politically correct audience and it means that there no longer seems to be as much investment in new things that make us smile. It may seem cruel to say that we're stupider but it really does seem to be the case. Take kids TV, for example.
When I was younger I was watching programmes like Thundercats and MASK along with the hugely popular fantasy gameshow Knightmare. These programmes dealt with good and evil, where the bad guys were genunielly bad and the good guys were representing everything good with the world. When the bad guys had the shit kicked out of them, they wouldn't learn a lesson, they would just want revenge... like real life. I also remember that kids TV would opt for the more extravagent ways of describing something rather than choosing childish, easy to understand words and statements. And as for the gameshows? I watched a repeat episode of Knightmare a while back and there were questions on there that I would've been completely unable to answer when I was in the age group of the kids on the show. These kids, with barely a moments hesitation, shouted the answers out as though it was common knowledge. We really are far stupider and for some reason in modern kids shows there are never any real losers.
So, I guess the point I'm trying to make with this long rant about our past is that whilst we should be proud of the programmes we watched as children and the adverts we remember so much, we shouldn't just edit them and return them to our screens we should try to better them and forget about the stupidity and sensitiveness of our modern audiences.
As final proof of public stupidity, the recent 'Manuelgate' scandal that resulted from prank calls made by Jonathan Ross and Russel Brand on a primetime BBC radio show received only a handful of complaints when it was aired. Nobody cared about what happened, but as soon as it was on the news and in the papers, thousands of people complained even though they'd not seen the show. Why go to the trouble? Idiots.
Let's all look to a bright future of entertainment and make our own judgement calls, take risks and create new material without having to constantly revert back to the 'good old days' for things to market.
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